Every day millions of women search the internet looking for the earning opportunities online. It is quite unfortunate that many people think that it is not possible to earn on internet, as there are thousands of scam people out there who had spoiled the home internet business market considerably. People do not have many hopes to earn online.
What is the scope for getting genuine home based jobs for mothers? Moms need to stay at home looking after their children. At the same time, they want to earn a few bucks to fulfill their needs on their own. That is why millions of moms search the internet looking for legitimate online jobs. However, how many moms succeed in getting genuine home based jobs?
It is true that are some legitimate home based jobs for mothers out there. Nevertheless, it is not easy to find out the legitimate internet home business. It is indeed a tough job because you have to identify few legitimate sites from thousands of scam sites on the internet. How to identify the genuine sites? There are some simple ways, which will help you to find out the genuine earning opportunities.
Data entry, participating in surveys, telemarketing and affiliate programs are some of the home based jobs for mothers. It is very unfortunate that most of the data entry opportunities out there are scams. They promise a lot and in reality, you will not be able to earn money. You will lose your money and your precious time and end up with frustrations and disappointments.
At the same time, more and more women are looking forward for internet home business opportunities everyday. They need to do a bit of research on the internet to get the desired results. They should read the reviews on various programs at standard international sites. They can participate in the forums and seek guidance from experienced members who are already earning from internet home business.
They can read the articles on home based jobs for mothers at reputed international sites. When you read more articles and more reviews you will definitely get some idea about internet home business. It is always better to join the programs, which do not ask you to pay any upfront money. Most of the companies, which ask for upfront money, are scams only.
However, a few legitimate companies ask for a nominal amount to meet their recurring expenses. If you are sure about their past performance and track, you can pay them and start the work. If you have, some doubts about a particular company you can always verify its credibility with some sites that are having the list of scam sites. They will be able to tell you whether a site is legitimate or not.
My honest opinion is that all moms can earn extra cash online if they are willing to work hard intelligently for a reasonable period. Earning extra money on internet is definitely a reality if they work diligently with the tips given in this article.
Posted by admin as Biz Stuff, Internet Marketing, Kiddie Stuff at 1:34 PM CDT
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If you’re just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.
Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.
If you’re not familiar with Affiliate marketing, let me quickly explain.
An Affiliate acts as an independent “middle man” between a Merchant and consumer by introducing new prospects and customers to the Merchant. In return the Merchant pays a commission to the Affiliate on all sales that result from his or her introductions.
OK. So now you know what Affiliate Marketing is, how do you find suitable affiliate programmes for you niche?
Here are a couple of options to get you started - Search Engines and Affiliate Networks.
Search Engines
Go to www.Google.com and type in your Niche description e.g. “low carb diet” followed by a plus sign (+) and the word “affiliate” - the search query should look like this :
low carb diet+affiliate.
In the results you will get all the pages with the term “low carb diet” and the term “affiliate”.
Go through the first and second pages and list all of the sites that show relevant products with affiliate programmes. Hopefully this will give you 10 or more affiliate programmes to choose from.
You could also repeat this exercise on www.Yahoo.com to give your self more options.
Affiliate Networks
An Affiliate Network acts as “middleman” between Merchants and Affiliates, providing a centralised service where Merchants can list details of their products and Affiliate programmes, providing Affiliates with a broad and varied selection of products and services to promote.
Here are some highly reputable networks you should visit to find suitable niche products and services to add to your list of prospective Affiliate programmes :
• ClickBank - http://www.clickbank.com - specialises in downloadable digital products.
• Commission Junction - http://www.cj.com - probably the most popular affiliate network has a broad range of mainly physical products. CJ has a gate way to the “Be Free” another huge network.
• LinkShare - http://www.linkshare.com - runs the largest pay for performance affiliate marketing network on the Internet.
• clixGalore - http://www.clixgalore.com - one of the larger affiliate networks with over 4500 Affiliate programmes to choose from.
• Digital River - https://www.regnow.com - specialises in software products including games, anti-virus and anti-spam titles.
Add all the relevant programmes to list of those you gleaned from the Search Engine(s).
Selecting Niche Affiliate Programmes
Be selective in your choice of affiliate programme. Don’t just signup for all of the programmes you have listed, visit each site and check each one out and make sure you “read each Merchant’s terms carefully”.
Here are some points for you to consider when deciding which programmes to promote:
• Commission rates - rates vary considerably, check them out to make sure get the best deal possible.
• Commission type - does the Merchant pay on a pay per lead, pay per click or pay per sale?
• Frequency of payment - most important. Payment frequency can be weekly, two weekly, monthly, quarterly - I’ve even seen six monthly.
• Minimum payout - what is the minimum commission amount the merchant is prepared to pay out on. You don’t get paid until the amount reaches that minimum.
• Cookie duration - cookies are set to capture your referral code and expire after a specific amount of time. Make sure you get the longest time possible. Very few of your referrals will buy on the first visit, you want enough time for your referral to visit again so that you get the commission.
• Minimum traffic requirement - you don’t want to find out that your account has been terminated because you aren’t sending enough traffic to the Merchant’s site.
• Are sales tools available - it’s in the Merchant’s interest to help you as much as possible. If they provide sales and marketing tools it makes getting started a lot quicker and shows that the Merchant values their Affiliates.
This is by no means an exhaustive list. As I said earlier, check all the terms carefully, then select and sign up for the programmes which best suit your niche theme and you’re ready to start promoting.
Copyright © 2005, André Anthony Niche Market Know-How
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
Posted by admin as Internet Marketing at 1:31 PM CDT
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I am just wrapping up my studies as a university student. One thing that has plagued me for almost my entire university career is fear. Fear of graduating and still being poor. Fear of not being able to find a job. Fear of winding up just as poor as I have been for the past 4 or 5 years.
When I was starting university, I didn’t quite get it. But after two years, I started to realize that I was going to owe the government my life by the time I was done school. I was on pace to finish over $40,000 in debt from student loans. Combine the loan payment with a crappy job after graduating, and the fear of drowning intensified. You see, I was one of the many you desperately wanted an education and to succeed in life, but didn’t come from a family who could hand it to me on a platter; or even help with school expenses for that matter. I had to do everything on my own. So to compensate for the large amount of student loan I needed, I took on part time jobs that saw me working 20+ hours a week. My grades, free time, physical activity and my social life very quickly slipped away.
I would get SO frustrated about the way society worked! That here I was, a young man with high intelligence, putting so much effort into just trying to make life work, yet never having the time or money to do anything. I saw people that I know were way dumber than I was, but yet were making so much money!
Then, about a year ago I figured something out. The rich are rich because they want to be rich. The poor are poor because they think they can’t be rich. It’s all about drive, desire and being in control. Whenever you hold a job with a company or institution of some sort, most of your work is benefiting someone else. That’s why they hired you right?
So the next problem was: “how?” I knew that I had the desire, drive and brains to be rich (or at least well off) but I just didn’t know what to do with it. I knew I needed to work hard, but hard at what? Every legit business opportunity that I knew of was expensive. And I had NO money!
That’s when I went online and discovered the world of internet marketing. I of course I hadn’t heard of this by word of mouth, because no one benefits from the business by spreading it through word of mouth. Only on the internet can you find information on this lucrative market. My next question was “Am I too late?” Is the market already over saturated? Are the giants already too big? The answer is a big NO! Internet marketing is a baby. Imagine someone back in the 50s saying that the TV business is over-saturated, and there’s no point of getting into it anymore. How dumb would that be? The reality is the internet marketing world is just going to get bigger and more profitable. So get in now, and hopefully in many years, you’ll be one of the giants!
This is something that anyone can do. I am just finishing off my degree now, and will graduate with no debt. That’s right, I said no debt. I have made enough to pay off all of my loans, have a great car, buy a house, and best of all I have free time!!! I have averaged over $1000 a week for over 6 months now, and my income is constantly growing.
I guess the main message here is that students don’t have to be poor. They can be well off on their own; it’s just that hardly any of them know what to do. Going to university or college is a time to enjoy life, and have fun. It’s not a time to be stressed about paying rent or going into debt. Set yourself free. Take control of your future and your income. Check out internet marketing and see if it’s for you.
M Burton is a university student who has learned to make a lot of money online. He now publishes a free website at http://www.therichstudent.net that is dedicated to helping student leave behind student loans and part-time jobs, and make money from home.
Posted by admin as Internet Marketing at 1:13 PM CDT
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How would you like to have the same marketing power that major cash-rich corporations have enjoyed for most of the past century?
How would you like to be able to appeal to people in your market for a fraction of the cost of “big league” radio, television and even newspaper advertising?
How would you like to see “David” level good ol’ “Goliath’s” marketing playing field so you can play on it too?
It’s called the democratizing of marketingTM, and it’s time has arrived.
The Internet and its advancing technology are significantly changing the way marketers reach consumers. In most cases, the cost to use these newer tools and tactics is within range for most independent innovators and entrepreneurs. The hardest part may be choosing which method to use.
Your first step is to familiarize yourself with the possibilities. Next, you will need to become more techno savvy or find a talented computer consultant. While the consultant can cost a fair amount, consider creative ways of working with such a person: Bartering or offering a percent of your profits for a limited amount of time are just two options. You also may need to consider enlisting the help of other professionals or talented amateurs looking for opportunities. Photographers, writers and videographers are a few that come to mind. Again, before you protest the potential cost, look for low-budget options in your area. Local community colleges are full of eager, talented students who are trained in the latest technologies and looking for ways to add some experience to their otherwise limited resumes.
To get you started, here are the key techniques you need to understand:
BLOGS: Since the first blog appeared on the internet in 1999, more than 4,000,000 are now on-line. The term blog is short for web log. A log, of course, is a ship captain’s “diary” or journal. Unlike the captain’s log, a blog is an interactive journal open for all to read.* Currently, politicians and journalists dominate the “blogosphere”, but as the use of blogs increases, marketers are embracing the advantages of reaching niche markets using this tool. Establishing a blog before you get your product to market can have several advantages for the independent innovator. You can:
• establisoh a web presence at little to minimal cost;
• invite comments and suggestions from readers;
• develop a following of early adopters who will be the first in line to purchase your product; and
• create interest while you are creating your product.
If you do decide to start a blog, be sure you have a clear offensive and defensive blog marketing strategy in place. One word of caution: protect your intellectual property by clearly copyrighting your blog. And, if you are an inventor, do not reveal your product concept or drawings until you have a provisional or full patent.
VLOGS: Add video to your blog and you’ve created a vlog (video blog). Vlogs offer some distinct advantages. You can upload videos of yourself speaking directly to your audience or videos which demonstrate how your product or service works. On the downside, vlogs can be more difficult to update regularly, may have a limited audience until more webcams find their way into homes, and if you’re the “star” of the video, you’ll need to do your hair and change from PJs to street clothes.
AUTOCASTING: This is a speech-synthesized version of a regular text blog. With the right technology, autocasts can be turned into podcasts (see next item).
PODCASTING: Wikipedia (www.wikipedia.org) defines podcasting as “a method of publishing sound files to the internet, allowing users to subscribe to a feed and receive new audio files automatically.” The term “podcast” was first used in 2004 and combines two concepts: iPods and broadcasting. Originally, this technology was most often used to sync its content to listeners’ portable music players like iPods. And, since this type of audio feed has the characteristics of radio broadcasting, a new term borrowed from each to describe this venue. A key thing to know is that you don’t need an iPod to listen to a podcast. Your computer or any digital audio player that has the necessary software can be used. Among the advantages of podcasting, programs are “time shifted” similar to what TiVo technology does for television viewers. Your target market can choose when, where and how they hear your message. In addition, you can transmit your messages worldwide without the need for expensive equipment.
NARROWCASTING: Narrowcasting is to television what podcasting is to radio. For a very small fraction of the cost it takes to produce a traditional broadcast or cable TV program, the increasing availability of high-speed internet connections is making it possible for the “little guy” to reach niche markets with free or fee-based programming. If an infomercial is part of your marketing strategy but not your current budget, narrowcasting may be the answer. You might also consider narrowcasting if your specialty program doesn’t interest the cable TV media.
To learn more about these options, log onto the net and do a Google search. Be sure to also visit on-line book sellers like Amazon (www.amazon.com) and Barnes and Nobel (www.barnesandnoble.com).
*It is possible to restrict access to a blog to only a specific group of people or to no one else other than the author.
© 2005-2006. All rights reserved. Impact Coaching International.
Copyright and bio paragraph must be included when reproducing this article.
Rosemary Hauschild is an innovation and creativity business coach serving individuals developing intellectual property. Impact Coaching International offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind, by sending an email to subscribe@impactcoaching.biz with the following phrase in the subject line of your e-mail: subscribe creations list. To contact Rosemary directly, please email rosemary@impactcoaching.biz.
Posted by admin as Internet Marketing at 9:44 AM CDT
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There are two basic approaches to advertising or lead generation… the shotgun approach… or the rifle approach.
There is only one cost efficient way… the rifle approach.
By carefully selecting specific niche markets, or market segments, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.
First let’s define a “niche” market. I define it as: “Any homogeneous market in which the members of the group have similar occupational, interests, or lifestyle characteristics… those characteristics being ones which would make them an excellent prospect to benefit from your services… and/or consume your products.
HERE IS AN EXAMPLE OF TARGETING OCCUPATIONAL MARKETS FOR A “WELLNESS” NICHE…
Some of the niche markets are obvious:
* Chiropractors
* Medical Doctors, Nurses
* Health Food Stores
* Fitness Centers
* Spas, Health Retreats
* Acupuncturists, Massage Therapists, etc.
* Veterinarians, Pet Clinics, Pet Shops (wellness is not limited to humans)
NICHE LIFESTYLE AND DEMOGRAPHIC RELATED MARKETS…
=> Senior citizens or “baby boomers”
=> Specific Disease Sufferers… cancer, diabetes, arthritis, ADD, Lupus, etc. (Remember, we can make NO claims.)
=> Pre-natal, Pregnant Women, Babies, Parenting
=> Sports participants and enthusiasts
=> Health & Fitness Buyers
=> Vitamin, Supplement, Remedy Buyers
=> Etc. Etc.
HOW TO TARGET THE NICHE…
Regardless of how you intend to approach the niche with your marketing message… print advertising, broadcast, direct mail, e-mail marketing, etc. … you have to identify resources that can supply the targeted pathway for your message.
The first place to look… and a pure qualifier for whether you have identified a real niche in the first place… is to look for magazines and other print media (newsletters) that are targeted specifically to that defined market… and that can supply you with targeted mailing lists (snail mail or opt-in email) , print advertising vehicles (magazines, newsletters, newspapers, trade journals, etc.), to cost effectively reach the niche.
Where do you find these resources? The easiest and fastest way is to do a search at Google (or your favorite search engine) for terms that closely identity the target audience.
For purposes of example let’s use the occupational niche of Chiropractors:
Searching Google for “chiropractic magazines” will show us a link… http://www.chiro.org/LINKS/journal.shtml … which will in-turn identify several publications which show promise:
* Chiropractic Economics
* DC Products Review
* Dynamic Chiropractic
* Today’s Chiropractic
Once you have identified several publications that serve the niche market, your next step is to contact each publication and request a “full media kit” from the advertising department. The publications ad department will send you a copy of the publication, advertising rate card, and other marketing materials touting the advantages of advertising with them.
SELECTING MEDIA…
Study the contents of the media kit carefully. Especially look at the ads which could be considered competitors for your product. If you are lucky enough to live near a large university or public library here is a trick used by many savvy advertisers… go the library and see if there is an old copy of the magazine in question. Go back at least a year or two. If you find the same advertisers in the old publications you can safely assume that the publication is pulling a profit for their advertising. This is not fail-safe… but it is a good indicator.
Also, don’t be afraid to pick up the phone and call an existing advertiser, or two–or ten, and ask them how the publication pulls for them. Direct competitors will be reluctant to talk with you about this… but non-competitors will usually respond with some good information.
Be alert to the difference between “circulation” and “readership”. Only make your advertising decisions on the basis of verified circulation. Readership is a figure that publications like to toss around to inflate the perceived importance and size of their audience. The only real measure worthy of your consideration is their “audited circulation”.
TESTING…
Only test one niche publication at a time unless you have very sophisticated ad tracking available to you. If the niche is unresponsive to your offer in one publication… there is a very good chance that it will be unresponsive in all the other publications which address that niche. Refine your offer… and test the same publication again. If it fails the second time with a completely different offer… then you might want to re-evaluate that niche.
MAILING LISTS…
Make sure that you inquire as to whether or not the publication will rent you their mailing list.
Most will rent you a set of subscribers names for a one-time use. If you rent a set of names… do not attempt to copy and re-mail those names. The lists are seeded with trace names that will alert the publications of your re-use of the names. It is a violation of the terms-of-use agreement and there is much case law to support the claims of the publication. If you are caught re-using one-time-use rental names you will be subject to fines and penalties by law.
Names are usually available by specific “sorts” or “selects”… that is, you can select names by such variables as zip code, gender, title, etc. If you are mailing to a niche market you may want to confine your original test mailing to zip codes which are close to your own… to make follow-up easier and less costly.
Names which reflect paid subscribers are more responsive and of better quality than names which are “free controlled circulation” names… although in most trade publications you will find that “controlled circulation” (free) is the norm.
Another way to approach logistics of direct mailing is to contact a “list broker” or “lettershop” in your local area and begin a relationship with a knowledgeable staff person. Define closely what you are looking for in the way of target audience and the broker will use seek out and present options for you to select from.
If you are dealing with email lists… make absolutely sure they are from double opt-in subscribers. Push the media reps for verification of this point and get guarantees to that effect in writing.
You may want to subscribe to Target Marketing Magazine, Direct, DM News, Catalog Age, and other direct marketing trade publications… all are free. They are full of marketing resources, list brokers, and helpful articles that will educate and inform you on the field of direct marketing.
Well, there you have it… a primer on targeting niche markets. The techniques described above will work to identify any niche. Targeting responsive niches will build your business quickly, profitably… and cost effectively!
(C) Copyright 2005… Thom Reece is the creator of Online Marketing Resource Center [ http://www.e-comprofits.com ] and the CEO of Online Marketing Group in Hawaii. Thom can be reached by email at: thom’AT’e-comprofits.com
Posted by admin as Internet Marketing at 5:31 PM CDT
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Every website owner thinks they face the same challenge: How to get more traffic to their website. “Build it and they will come” worked for Kevin Costner in “Field of Dreams,” but that approach leads to a failed business when it comes to your web site. Any savvy web site owner knows that it takes a lot of work, time, and money to bring a visitor to your site for the first time.
Smart marketers also know that it rates a lot easier and cheaper to get people to come back for a return visit or purchase than to attract them for the first time. The following tips will help any web site owner convert more one-time customers into repeat customers.
Follow Up Your Orders
Firstly; you must set up the process to re-contact your customers after they order. This will remind them that you’re still in business and ready and willing to sell to them again.
Now that you have the opportunity to re-contact them you must learn their future needs and wants. When you send them any information remind them that you’re open to any questions or advice and give them a customer satisfaction survey. This kind of data can be useful to successfully present new offers and products to them.
Next, you can send your back end offers. Give your customers plenty of incentives and deadlines to order. You could offer them a discount for ordering before a certain date or bonus products if they order within a certain time frame. Tell them you have only so many items left in stock and they are available on a “first come first served” basis. All these techniques can greatly increase your chances of gaining repeat business and further sales.
Once you’ve exhausted the initial follow up contact try one or more of these options to keep your customers returning to your web site. They may not all be appropriate but try those that best fit in with your business type. The most important thing to remember is that if you add any of these new ideas to your web site, don’t forget to re-contact your old customers and let them know that you’ve added the new service and include a link in your email so they can go straight to the new section.
Surveys
Hold an interactive poll or survey on your web site. Ask your website visitors questions about a topic of intense interest to them. Not only do people enjoy giving their opinion, but they’ll also want to read the results as you compile them and update them on your website over the next day or week. You can easily run a poll for free by having a short response form on your web site or by just having people email you their responses to your survey questions.
Free Prizes
If appropriate, hold an ongoing prize drawing on your web site. The prizes you give should fit with the interests of your target audience and enable you to showcase what you offer for sale from your website. For example, if you sell CD’s you could give away something like a travel CD wallet with your web address on, if you sell computer systems and products, you could give away a voucher to be spent on goods from your web site.
Offering prizes on a monthly basis for example, gives you a great opportunity to re-contact your past clients each month. Make them return to your web site to enter the draw each month and include special offers and incentives on the first page they land on when clicking the prize draw link.
Original / Hard-to-find Content
People go online first and foremost to get specific, relevant, timely information in areas that interest them. For some that means news articles, for others sports scores, and for others it means current prices for things like stocks or commodities.
Whatever content they want, give it to people in a way they can’t find anywhere else (or at least not very easily) and make it easy for them to see that your site rates a bookmark
in their browser so they can return often.
Brain Teasers
People love a challenge, especially in an area that holds great professional or special interest for them. If you can provide a quiz, trivia questions, puzzles or some other “brain teaser” for people, many will take up the challenge. You get them to return to your website by posting the answers and making that the only way they can see if they got it right.
This is also a good way to link into the prize draw. Why not ask a question in order to enter the draw? Make the answer information they can find in your web sites pages. It’s also a good idea if that information is a great selling point for your business. For example, “How much postage to we charge for a CD?” or “What products do you get for free when you order a new Notebook computer?” Don’t forget to include links or hints on where to find the answers they need.
Breaking News
People crave up-to-the-minute news on subjects about which they feel very strongly. Some investors, for example, spend hours combing the Internet for nuggets of information to help them evaluate specific markets, companies, or stocks. One way to make your site invaluable to your audience members is to simply post a news bite, tip, or current “nugget” of relevant information on your site at regular intervals. If the information you give makes people jump up and take notice you can quickly build up a regular following.
Resource Directories
Few things keep people coming back to a website more than a constantly updated directory they can tap for industry specific resources any time they need them. This technique works especially well if it’s hard to locate good resources related to your topic because people place a higher value on hard-to-find information. Why not include links to businesses in associated industries, support services, training opportunities, etc.
These are just a few ideas of how you can reactivate one-time customers. If you have any ideas or have tried some of our methods that have proved particularly successful, why not drop us a line? We’d love to hear from you.
Is your web site driving high quality, targeted customers to your business? Learn how to make your web site work harder for you by signing up to our f.r.e.e. monthly newsletter packed with tips, information and advice on all areas of Internet marketing. Start making more money from your web site TODAY.
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Posted by admin as Internet Marketing at 4:38 AM CDT
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About this time every year I make a few predictions about what will rate “HOT” for the coming year in the online world. Last year, among other things, online audio topped my list for 2005.
This year, 2006, I see full-motion online video as the “killer app” to revolutionize website communications and ecommerce.
Bottom line: with a digital camcorder and some basic software, you can transform your website into the Home Shopping Network, and with distribution tools like Video.Google.com and video Podcasting on Apple’s iTunes, you can broadcast to the masses just like CNN.
Several major changes in 2005 set the stage for full-motion video online.
These include faster, cheaper computers, improved video creation and conversion software, and widespread adoption of the free “Flash” Web browser plug-in (works on PC and MAC).
Combine these changes with the fact that over 50% of all Internet users in the United States got high-speed access as of 2005, and you set the stage for an online video revolution.
In 2006, you will see the equivalent of little online TV stations cropping up all over the Internet.
Along with the free-form, “anything goes” content of video blogging (vlogging), commercial use of full-motion video will fall into 4 basic categories.
Website “Infomercials” - Any savvy business knows the Internet actually represents the largest direct-response advertising medium ever seen.
As such, infomercial techniques of late-night fitness, self-improvement, and real estate gurus will spill over into other niche markets online.
Though initially not 30-minutes long like their TV counterparts, online infomercials will last 2-5 minutes -long enough to get all the main sales points across.
Live Demonstrations - If a picture is worth a thousands words, then full-motion video is worth 100,000 words!
Any product that easily gets sold once people see it in action will greatly benefit from online video.
Also, service businesses such as Realtors can now easily and inexpensively create full-motion video home tours.
And, sellers on the popular eBay auction site can now show and demonstrate their items rather than depending strictly on text and static pictures to make the sale.
Before and After - Anyone selling a diet product, skin care, cleaning, car repair or other product promising specific results for the end user can now “show and tell” using full-motion online video.
Imagine the impact of showing concrete evidence in “before and after” video to help you make the sale online.
Product Testimonials - Despite widespread acceptance of online shopping and ecommerce, many people remain skeptical and somewhat leery of purchasing anything online, especially based strictly on promises made on a website.
With video testimonials you can put their minds at ease by showing video of people who used and benefited from the product or service.
Imagine the impact that will have on the trust and credibility for any website.
A word of caution to all would-be online videographers: dial-up users still make up a huge part of the online population, so you must always try to offer them a dial-up-friendly option to watch your video or receive your information.
Don’t cater strictly to the high-speed crowd because you’ll alienate a significant portion of the marketplace.
Copyright 2005 Jim Edwards
“Finally! A Quick and Easy Way For YOU to Painlessly Set Up Your OWN Moneymaking ‘Mini’ Websites… Without Being a Computer Geek, Buying Expensive Software, or Paying Outrageous Fees To A Webmaster!” Click Here => http://www.MiniSiteCreator.com
Posted by admin as Internet Marketing at 8:00 AM CDT
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It takes time to build a profitable business. But that
doesn’t mean you have to wait forever to start earning
an income online. In this article I’m going to show you
5 simple steps that will help you start making money
online almost immediately.
Weather you know every marketing trick in the book or you
are just starting out. I am positive that this one technique
will earn you more profits in much less time than any other.
It is the easiest and quickest way to produce a positive
cash flow in any business. It’s that simple and that
powerful!
It’s Joint Venture Marketing….
A joint venture is when two or more businesses join together
to work on a project. Doing joint ventures with other
businesses can increase your sales and your profits very
quickly.
A Properly set up joint venture can be a winning proposition
for everyone involved. Almost every business can do this
with their products and services. It’s especially easy since
you have all of the tools you need to get started online.
Here is a quick example of how joint ventures work.
For this, let’s say your potential partner has a list of
customers or subscribers and you have a product which is a
solution to a problem that many of these customers may have.
If you were to buy advertising space from your potential
partner even with an extremely well written offer you may
be able to sell 2% of them on your product.
But what if….you offered your potential partner an
irresistible joint venture and through combined efforts
they recommend your product with an endorsement to their
subscribers.
Now instead of selling to just 2% of the list you sell 20%
or more! Just by having your potential partner endorse your
product to their customers and subscribers.
WHY..because they have built a trusting relationship with there
subscribers and customers, which means that their
recommendation is highly regarded and carries much more weight
than any ad copy.
There are 5 very simple steps you can take when putting
together joint ventures.
Step One: Ask yourself these questions. What do you have in
your business that will benefit others? What other products
would your customers benefit from?
Step Two: Do some research find out who your targeted market
is. Ask yourself who are my customers? What other businesses
would have customers seeking my products.
Step Three: Go to the major search engines and search
for keywords which relate to your targeted market.
Step Four: Find other businesses that are selling similar
but not competing products to your targeted market and
write down their names, addresses, and phone numbers.
Step Five: Write a letter explaining to the owner of
the business that you believe that their customers would
greatly benefit from your product or service and that you
would like to work out a mutually beneficial joint venture
with them. Offer to split the profits give them a
complimentary copy of your product or free access to your
service. Make it as enticing and easy for them as possible.
Remember the potential for profit is far greater for
both of you if they decide to partner with you.
Now that you see the potential for profit and you know
the basics you can start making money online almost
immediately with joint ventures. So, now all you need
to do is find the perfect partners.
About the Author
Lisa M Cope - a Work at Home Mom on a Mission!
To help other parents learn how to build a
Successful Business Online and enjoy the financial
freedom it takes to stay at home with their children.
Visit http://www.flipidy.com and get the resources you
need to succeed!
Posted by admin as Internet Marketing at 11:48 AM CDT
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Links are much like referrals in the real world. When you hang out with people more intelligent than you then this in turn will eventually make you more intelligent because of your fellowship which in turn will deliver you more perceived value. Referrals or links have three very important things in common: more people you know the better, the more quality people you know the better, and not knowing everybody the better.
For example, starting out in business you probably did not know very many people. But as you got more buyers, your sphere of influence becomes wider. Thus allowing you the ability to recommend them to others. With links, it is the same way. Link popularity is dependent upon the amount of incoming links you have, thus giving your web site more exposure and higher rankings.
As part of the net, links operate the exact manner. A link ( referral ) from an .edu is considered more authoritative because of the source, thus giving you a great referral. Honorableness of your links is important.Therefore if you commence linking with disreputable people then your webpages rankings will go down.
Also be aware to the fact that if you get a vast amount of friends over night, then bells and whistles start going off and your site usually gets punished by the spiders.
At Magnetiks, a Houston search engine marketing company should help you build your links consistently over time thus guaranteeing continued web presence As part of the net.
Posted by admin as Internet Marketing, Linkage Resources, Web Info at 11:16 PM CDT
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Because of its leadership position, the defender owns a strong point in the mind of the prospect. The best way to improve your position is by constantly attacking it. In other words, you strengthen your position by introducing new products or services that obsolete your existing ones.
IBM is a master of the game. Every so often, IBM introduces a new line of mainframe computers with significant price/performance advantages over existing products.
Competition continually struggles trying to catch up. A moving target is harder to hit than a stationary one.
Gillette is another example. Gillette owned the wet-shaving market with a product called the Blue Blade and subsequently the Super Blue Blade.
The company was stunned when rival Wilkinson Sword beat it to the market in the early sixties with the stainless blade. Then in 1970 Wilkinson Sword followed with the bonded blade, a metal blade fused to plastic at the “optimum shaving angle.” At that point Gillette got its act together and started to play a brilliant game of defensive warfare.
Shortly thereafter Gillette counterattacked with Trac II, the world’s first double-bladed razor. The success of Trac II set the pattern for future Gillette strategy. “Two blades are better than one,” said Gillette’s advertising.
“Better than one Super Blue Blade,” said the company’s customer who promptly bought the new product instead of the old. (It’s better to take business away from yourself than have someone else do it for you.)
Six years later, the company introduced Atra, the first adjustable double-bladed razor. Again, by implication the new product was better than the Trac II, the nonadjustable two-bladed razor.
Nor did Gillette hesitate to introduce Good News, an inexpensive disposable razor (with two blades, no less). This was an obvious attack against Bic, who was preparing to introduce its own disposable razor.
Good News was not good news for Gillette stockholders. The disposable cost more to make and sold for less than Gillette’s refillable cost more to make and sold for less than an Atra or Trac II was costing Gillette money.
But Good News was good marketing strategy. It blocked Bic from running away with the disposable portion of the market. Furthermore, Bic paid dearly for its modest share. Trade sources say Bic lost $25 million in its first 3 years in the disposable razor business.
Gillette continues its relentless strategy of attacking itself. Recently it introduced Pivot, the first adjustable disposable. This time, its own Good News product is the target.
Gillette has gradually increased its share of the wet-shaving market. Today it has some 65 percent of the business.
Attacking yourself may sacrifice short-term profits, but it has one fundamental benefit. It protects market share, the ultimate weapon in any marketing battle.
The reverse is also true. Any company that hesitates to attack itself usually loses market share and ultimately market leadership.
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Posted by admin as Internet Marketing at 8:48 PM CDT
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