This is an extremely useful tool that will help you get an idea of how your site will look in google search engine results. See how search-engine friendly your site is, and can the spider crawl it easily? This will determine whether or not you will get good rankings.
By using Google Poodle you will avoid making errors that can stop your site from getting a good listing. It will also show whether or not you have a useless description of your site in the search engine results.
What Poodle tries to do is duplicate the rules used by major search engines as they spider your site. Of course it can’t be exact due to different algorithms used by different engines but it does give you some insight into where you need to make some corrections.
With over 80% of people coming to your site through search engines this is something you can not afford to pass up as one of your most useful tools in search engine optimization.
What Poodle attempts to do is to show you 4 different views of how your website is viewed by search engines. The spider view will show results that show what you would see in a search engine if you searched for your site by URL.
Below that there will be a list of crawlable links that the google poodle spider found on the site entered. These links have been spidered and it gives you a simulated search engine view. Then if you click on these links you will crawl that site. You will not go to it.
Beneath that you will see the Poodle Diagnostic’s view. When you click the Diagnostics view link, there will appear a color coded representation of what the search spider sees at that URL. The colors separate the various elements that are important to search engines and will give you an idea of where you can make some changes.
Next you will see and can click on the source code view and see a color coded representation of your HTML code of your URL. This is usually used to de-bug a site when it does not show as it should in the other views.
If when using Google Poodle you run into error problems this is also an indication that the googlebot will also encounter a problem and your site will not get indexed properly. For a complete list of google tools to help you please visit my website at:
http://www.emailpromotions.net/articles/article46.htm
Posted by admin as Linkage Resources at 1:27 PM CDT
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If you have begun exchanging links, you know how time consuming — and time-wasting — it can be. On the other hand, you don’t want to give up the process because you might actually unearth the occasional valuable link partner. After all, you know that getting links to your site is important because it brings in traffic, helps you find strategic partners, and enhances your Search Engine rankings. Your objective is to get hundreds of links, and you cannot get the job done unless you have a strategy that works.
First you have to accept that not all links are created equal. And that means that link partners have to be prioritized. Some are worthless because your links end up on pages that nobody looks at and have no PR.
But at the other end of the spectrum a few of your link partners will be very valuable because they will give you links on high value, high traffic pages.
Most of the rest of your inbound links will be marginally valuable. How you tell the difference between the valuable ones and the useless ones is the subject of many discussions and articles, some of which you will find at the Linknet Marketing Resource Library.
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The fastest, most direct, and least painful strategy is to find link partners who will either sell or trade text ads on a number of high value pages. For example, at Linknet we do both of these things (selling and trading multiple links).
We offer up to 25 free links across 25 websites. And we also offer packages of 30 and 50 links for one small annual fee. For more information go to our Fr ee Advertising page.
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One solution is to put prospective link partners into three levels. This assumes that you have already rejected those that have negative value — the sites you don’t want to identify with for various reasons — pornography, violence, racism, pharmaceuticals, and so on. Here is a suggestion for three levels of inbound links (links pointing at your pages):
Level 1 - Basic Links These links will often be from sites you have not taken a lot of time to study. So they may not have significant positive value. But they will not have negative value either. Therefore, if exchanging links with these partners can be done efficiently, there is no downside to doing it. These will usually be “reciprocal” partners and can be given links on properly formed “link directory pages”. The more time and effort you put into your directory, the more valuable it will become.
Level 2 - Self-Generated Multi-Links The second category consists of “multi-links” that you generate yourself. You do this by seeding your articles, forum posts, blog entries and so on, around the web. Many of the strategies used to create these links are discussed in the “Power Linking” section of the Linknet Marketing Resource Library, mentioned above.
Level 3 - High Value Links The third and most valuable category consists of “High Value Links” on sites that you specifically target. These include high traffic sites in your area of interest, highly rated directories, and sites where you can get a number of quality links all at once. In some cases these links will bring you lots of traffic. In other cases they will enhance your PR and Search Engine ranking. You need both kinds.
As I mention in other posts, there are a range of strategies to get these “Level 3″ links. For instance,
- Write glowing testimonials. Target 10 or 20 high traffic sites in your area of interest, and send your testimonial to the webmaster. Usually they can’t resist publishing it where everybody will see it.
- Write positive reviews of sites and/or posts. Target 10 or 20 high traffic products/sites. Post the reviews on your site or in your blog, and make sure to send a copy to the reviewee. Again, most webmasters or online entrepreneurs are hungry for this kind of exposure. You might even create a “review” section on your site to show you are serious.
But the fastest, most direct, and least painful strategy is to find link partners who will either sell or trade text ads on a number of high value pages. For example, at Linknet we do both of these things (selling and trading multiple links).
Check out how to get 25 FREE Links.
Sign up for our Free Course in How to Get Hundreds of Links to your Website.
Posted by admin as Linkage Resources at 1:18 PM CDT
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High ranking on Google and other such search engines is largely based on the number of sites that links to your page. Due to this factor, the SE conscious web master is eternally engaged in a quest for links. In this article I shall reveal some of the does and don’ts, and perhaps even a few tips and tricks to help you along your quest.
Links exchanges can be extremely productive, but here are a few things to consider. Set up a separate page where you will put your reciprocal links, however, do not name this page links.html or links.htm, call it associates.html. This will make other webmasters more attracted to having a link on your page, also it seems a lot more professional to have ‘associates’ rather than; ‘random people I decided to exchange links with to gain/maintain a high SE ranking’.
Furthermore, when first starting out on your quest for links, always be the one to make the first move, by placing a link to someone’s page in anticipation of them reciprocating. You can always remove it if they don’t, and it is likely to encourage them to add a link to your site. Do not be afraid to approach the ‘Big Boys’, do a search in Google for your keyword, and contact the people that rank highest. This makes perfect sense, but many people simply do not bother contacting the webmasters at the top - thinking they would never agree to exchange links with them. But remember; they too have to maintain their high position and getting new links is the easiest way to do this. Moreover, exchanging links with high ranking sites is far more productive, Google is after all based on weighted voting.
To make the most of the links to you, submit the pages that link to your site to the search engines, this will ensure that their ‘votes’ are counted, and if you let people know that you are submitting their pages for free, just because they linked to you, then people are far more likely to link to you in the future. The easiest way to get loads of links from a high ranking site to your own is through forums. Becoming very active on popular forums is a great way to increase search engine ranking.
Another good tip is to submit the pages of the forum that have your link on, to the search engines. Now people are going to be sitting there reading this and thinking, ‘there is no need to do that, Google crawls every link on a page and they will eventually get to the link to your site’. However, EVENTUALLY, is the key word (if you pardon the pun), submitting directly to the search engines will make the process quicker. Also, there is evidence to suggest that pages submitted directly to the search engines and linked to in other pages gain higher ranking.
Furthermore, Google does not penalise for over submission, so where’s the harm? Always ensure that you exchange links with sites relevant to yours, but not too relevant, the last thing you want to do is promote your competition. For example, if you run a web design company, exchange links with web design resource sites, SEOs, graphic designers, but not other web design companies - unless you have formed a good relationship with that company and work collaboratively on projects or work in different markets.
Good luck on your quest for links!
Posted by admin as Linkage Resources at 10:28 PM CDT
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I have written in an article about the importance to be linked by other web site in order to increase your link popularity. It is related to PageRank. The more back link you get, the higher your PageRank will be, and the higher ranking you will get in the search engine when somebody searches your keywords. You may easily found many of webmasters really eager to exchange links with each other especially when the other page’s PageRank is higher then them. Just type “link exchange” in Google you will found thousands of them. But you must be very careful in choosing web site to exchange link. Some of them just make your PageRank going down into the drain by wasting your PageRank. Firstly, what is PageRank? PageRank is a numeric value that represents how important a page is on the web. When one page links to another page, actually it is telling the search engine the importance of other page. When more links a page got from another page, it shows how important the page must be.
While surfing around looking for web sites to exchange link I found some of webmasters doing bad thing to their link partner. One example is to add the directory where those links are located in disallow line in “robots.txt”.
What exactly the webmaster want to do? Actually, the webmaster restrict any search engine’s robot from crawling into the directory, in this case ‘linkbuilder’ directory. If you have exchange link with this web site, the spider will not see your link on the page, so it contribute nothing to you PageRank. Obviously, your web page has a link to this web site (because you exchange link with him) and the spider see it. Your web page give a point to the web site, but the website give nothing to yours. As a result the PR of the web site will increase, but your web site’s PageRank will go down.
Another way of link exchange’s scam is to make your link hidden from search engines’ spiders. The link can be hidden by putting it inside javascript, redirect it to a php or asp process page, instead of plain ‘a href’ HTML code. Using CSS (cascading style sheets) also can trick your eye, which make link appear to be correct, but in fact it is redirected to another way around before it go to your web site.
Meta Tag also can be use by selfish web masters to hide link. Actually it is not hide link, but instruct the search engines’ spiders to ignore any link on the page. So the spiders will not consider the link as a point of importance of other page. The meta tag use for this action is “nofollow”.
As a way of precaution to increase your link popularity (and PageRank) by link exchange is you have to make sure:
1. The directory which the link is located is not restricted to any spider (robot). On the web browser’s address bar type http://www.websitetocheck.com/robots.txt. Check the restricted directory.
2. Always check the source code, make sure the link is directly pointing to your web site by ‘a href=’http://www.yourwebsite.com’
3. Check those links in weekly or monthly basis, if the link which is pointing to your web site is missing, delete their link on your web site.
4. Check the meta tag of the page and try to find ‘ meta name=”robots” content=”nofollow” ‘
Posted by admin as Linkage Resources at 11:22 AM CDT
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Author Mr Stephen Hill http://www.gain-confidence.co.uk http://www.lasik-laser-surgery.co.uk http://www.stutter-stuttering.com http://www.internet-webdesign.co.uk
Why website promotion and obtaining links are important.
We believe that the more websites that you have linking to your site the better. This is especially the case if they are non-reciprocal and if the two websites are in the same type of business etc.
The difficult part is obtaining these links.
We provide a free service, which can only be of benefit to all parties.
Currently search engines are not only looking at content when they rank a website; they are looking at the number of inbound links it has.
Therefore to obtain a high listing in the search engines, therefore increasing the amount of people who access your site you need good content and lots of inbound links.
Please note that this offer is only available for websites who provide a link to our websites from their homepage. The links we return are all from the homepages of our websites.
How to obtain your ten free links.
First of all if you add a link to your homepage to the following ten websites:
http://www.aero-directory.co.uk/ link text: global aerospace directory
http://www.radiantyouth.com/ link text: alternatives to plastic surgery
http://www.resumes-jobs-careers.com/ link text: resume posting employment search http://www.laser-vision-surgery.com/ link text: Laser Vision Surgery
http://www.global-forex-trades.com/ link text: forex currency trading http://www.stammering-stuttering.co.uk with the link text: stuttering therapy
http://www.stuttering-help.co.uk with the link text: stuttering help
http://www.stutter-cure.com with the link text: stuttering advice
http://www.stutter-stuttering.com with the link text: stuttering information
http://www.stuttering-help.co.uk with the text link: stuttering child
Once you have added these links, please e-mail me at info@stammering-stuttering.co.uk with your website domain and required text link.
Steve Hill
Posted by admin as Linkage Resources at 11:33 PM CDT
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The key to success for your site on the internet is linkbuilding. Increasing the number of incoming links to your site will aid promotion through the Search Engine rankings and, hopefully, draw some traffic of it’s own.
After directory submission, writing articles is probably the next best free solution. Some may even say it is a better proposition. Now, with all the article submission sites around why would you need to consider a niche article site?
The answer is very similar to the advantages of finding niche directories. Visitors to niche article sites are looking for the specific content found there and are more likely to follow the link in your article than if they found it a general article site.
Take a look at www.EgyptBc.com, for example. There’s some interesting content there that is growing daily which attracts search engine visitors. A great many of these people are likely to look at the visitor submitted articles when they have finished with the site’s main content.
If you have a history or travel related site it should be fairly easy to write an article related to the topic of this site. Enter your url at the end and you have a good chance of attracting some quality traffic.
Of course you don’t have to stop there, a niche article will still fit in well at a general site too, such as www.articledepot.co.uk, my personal favoutite.
In conclusion, I would say submit your articles to the big, general sites to gain link popularity and some small traffic. For better quality traffic, try niche article sites that match your site’s theme.
Posted by admin as Linkage Resources at 4:12 AM CDT
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Banner networking is merely an exchange of links on participating sites. You post a banner on your site whilst others post yours on theirs. The agency will provide you with a banner ad together with the accompanying html for display on your site in exchange for reciprocal treatment or commission.
Banner networking is of interest to websites, especially in their website promotion efforts as it helps to expose their products and services to a varied audience with minimal effort.
As a website there are two ways to get involved in a banner network - by exchanging with other partners or by submitting your banners to a network by display by affiliates on their sites.
You can join a banner network with great ease. You only have to go to network and then apply to be a member. You supply the banners and then the accompanying text together with a fee and then you are through. From this point, affiliates who have subscription to that program will go for your banners and then display them on their sites where visitors will click on them to reach your site.
Banner exchanges worth looking into include:
123Banners - http://www.123banners.com 1800Banners - http://www.1800banners.com BannerSwap.com - http://www.bannerswap.com Bpath - http://www.bpath.com Click4Click - http://www.click4click.com Free-Banners.com - http://www.free-banners.com/ Link Buddies - http://www.linkbuddies.com NEObanners - http://www.neobanners.com/ Relmax Flash Banner Exchange - http://www.rfbe.com/ That’sMySite.com - http://www.thatsmysite.com/ etc.
The biggest advantage of this kind of network is the high exposure your site gains. Since most of these affiliates are small websites without heavy budgets in search engine placement, they tend to invest their promotion in other non traditional ways that big websites don’t. As such you are able to reach areas where you would not normally go as a big site with considerable budget.
There is however a down side. You lose control over who should place your banner and where it will de displayed. If your banner is placed at objectionable sites with bad content, your website reputation suffers and thus, you can lose credibility. This situation can come about if either the exchange programs places the banner arbitrarily on the members sites or the members themselves chose where to place them.
Another disadvantage is the annoyance that can result from the display of your banner. If the website displaying your ad is not complementing your website theme, then the banner will not be wanted on the page and thus pose some nuisance which can affect the popularity of your site.
For the above reasons, it is a good thing to carefully assess a network before you join. You can look for one that allows you to approve your network partners manually so that you can be able to asses the quality and relevance of their websites before you allow them to place your banners on their websites.
Banner networking boosts traffic by exposing your site to a wide range of website’s audience. It must however be tackled with great care so that your banner does not end up at a site with a bad reputation.
Good luck with your website, Reginald
Posted by admin as Linkage Resources at 9:00 PM CDT
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Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don’t you want to go through many manual directory submissions again just to get some links and therefore potential visitors to your homepage? Then one of the many different programs that automate or simplify the process of building links to your site might be what you are looking for. However, since those services are available in many different kinds of flavor and some of them might even damage your sites ranking instead of helping it, this article will now take a deeper look at some of the more important programs to help you decide which could help your websites best.
1. Link Vault - http://www.link-vault.com/ This one is a fairly new player in the field however it’s system looks like one of the best and I know of many people (including myself) who had very pleasant results with it. The basic concept works like this: You add a little php script to your sites that will automatically place links to sites of other members in the system on your website. For those links you get a certain amount of points (called Vaultage) based on how many links you give and how valuable they are. Your points are then again automatically spent to add your links to the other websites in the system. That means you always get back exactly what you gave.
2. Coop Advertising Network - http://www.d igitalpoint.com/tools/ad-network/ The Coop could be the predecessor of Link Vault. The system is nearly exactly the same except that the Coop is much older and therefore has many more members, that the points are called Wight instead of Vaultage here, that you can choose to also show banner ads and that the links are not static but rotate every time the site is refreshed (Which makes them not nearly as valuable for search engine optimization as the Link Vault links are). In the end its down to personal preference if you decide to use the Coop or Link Vault. They are both good and have both prooven themselves to work.
3. Link Market - http://www.linkmarket.net/ Link Market works in a totally other way: When you are a member your site will be placed in a directory where other webmasters can find it and request a link exchange immediately. Of course you can request link exchanges with other sites in the directory as well. Link Market will then help finishing the exchange by providing the link codes and testing if the links have been placed correctly. A good concept but some big problems I have found are that there are very many spammy sites in there and that they require you get a paid membership even for the most simple features. It might still be worth a try though.
4. Link Metro - http://www.linkmetro.com/ Works exactly like Link Market but you get all the features without paying anything. In exchange it doesn’t have as many members as Link Market does by far. 5. Got Links? - http://gotlinks.com/ I would highly recommend staying away from this one (or any program with a similar concept) as this is what is considered a “link farm” by search engines and using them could get you penalized or even banned from them. What they do is to just setup a big directory at your website that links to all other sites in the system. In exchange all those sites link to you from their directories. As I’ve said, it’s not worth a try. Your link wouldn’t be found in those deeps directories anyway.
Of course there are many others around, most of which work in a similar fashion like one of the programs above, and some of which could possibly even hurt your site. But as long as you decide to use the right ones they can not only generate great results but also save you loads of work.
Posted by admin as Linkage Resources at 4:03 AM CDT
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A web directory in it’s simplest form can be thought of
as a human indexed search engine. Humans can visit a
directory website and make resource suggestions through an
online form. A human editor will review the suggestion and add
it to the directory provided it meets the submission guidelines
for the directory.
General vs Niche Directories
There are two major types of web directories on the internet,
general and niche. A general web directory
will have it’s resources sorted into a large number of
categories covering a wide range of topics. Niche web
directories tend to focus on one subject with resources
sorted into a smaller number of highly related categories.
Purpose of Web Directories
The major purpose of a web directory is to provide directory
users with a categorized list of high quality websites
from a chosen field or industry. With the advent of search
engines as the preferred method for finding internet
resources the importance of directories as information
provider’s has diminished. But, as search engine technology and
the field of search engine optimization have evolved, a new use
for web directories has materialized.
Directories and Link Popularity
Current search engine ranking algorithms place a huge
importance on back links to a website as an indicator of
it’s importance on the internet (known as link popularity).
Search engine’s value links to websites from web directories
because these directories have human editors. Having your
website listed in a respected web directory is an indicator to
the search engines that your website has met a certain standard
for quality and is a site worth linking to.
Search engine’s also tend to serve up category pages from
trusted web directories near the top of their search
results so having your website listed in as many high
quality web directories as you can should be part of any website
marketing plan, especially when your website is new.
Getting your website listed in a web directory is also an
excellent way to build high quality, search engine
friendly back links to your website and gain targeted web
traffic from both directory users and the boost to your
search engine rankings from the increased link popularity of
your website.
Please note, it is worth taking the time to carefully review a
directory prior to making a submission. Not all directories are
search engine friendly or provide traffic to their listings so
it is up to the submitter to gather as much information about
the web directory submission guidelines, linking structure and
reputation prior to submitting a resource for inclusion.
Posted by admin as Linkage Resources at 8:00 PM CDT
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One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.
However, as a certified Web CEO professional, and someone who also uses only “white hat” optimization strategies, I see people make a lot of mistakes when using this technique.
Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.
1. Do your homework first. You’re probably wondering what “white hat” techniques are.
“White hat” techniques are techniques that will always work with the search engines, like writing articles, blogs, and press releases, and optimizing individual pages for the search engines.
These are the primary techniques I use in addition to linking because they work.
Just ask Tinu Abayomi-Paul, the owner of http://www.freetraffictip.com. Tinu is an expert when it comes to using search engines to build traffic to her sites.
She wrote me the other day to thank me for “inspiring her”. I’m not sure exactly what that means, but I do know that she uses a lot of the same techniques I do to promote my sites. She now has over 90,000 relevant entries in Google, more than a lot of the top “gurus” on the internet.
The fact is, the more pages you have listed in the search engines, and the more links you have pointing back to your site, the more likely you are to be found.
Although writing articles, blogs, press releases, and optimizing pages definitely works, you still have to do your homework. This means actually doing a search in the search engines to find out how sites get to the top, i.e. what keywords they use, how their pages are optimized, etc.
I use Alexa, http://www.alexa.com, for this because it allows me to look at traffic stats, as well as see what sites are linked to eachother.
To get started, search for the keywords you are targeting. Take a good look at the sites at the top. This includes studying the keywords, titles, and descriptions they use in their headers. Also, read the text of the pages. It’s not that hard to optimize your page(s). Just write search engine friendly content that repeats your keywords. Make your content easy for your readers to read and understand though.
Now this may sound juvenile, but again, it works. Tools like Keyword Density Analyzer, http://www.keyworddensityanalzyzer.com, and Web CEO, http://www.smallbusinesshowto.com/ht/search.html, can tell you if you are on the right track.
You can also read Linking Matters, http://www.linkingmatters.com. This short, and free ebook in PDF, will give you more tips on linking. 2. Link to complementary sites. I get link requests all the time, and I have to reject about half of them. The reason why is that I won’t link to sites that have nothing to do with mine.
I offer small business, internet marketing, and search engine optimization and submission products and services. Links to quote sites, joke sites, and shoe sites don’t fit with this.
The key here is to understand that not only does Google, the most important of all the search engines, look at how many links are pointing back to your site, but they also look at the relevance of the links.
Sites that are similar, or complementary to yours, give you more credibility and higher page rank than having tons of sites pointing back to you that have nothing to do with your site.
Make the links pointing back to your site relevant.
3. Choose relevant, highly searched for, low competition keywords for your anchor text. This tip relates to tip four. Before you start sending out link requests to other webmasters, make sure that you’re targeting the right keywords. Not only are a lot of relevant links important, but your keywords should be keywords that will get you traffic.
4. Change your anchor text. Recently Google decided that links with the same text between your {{a href=”"}} and {{/a}} text should be different. Too many links pointing back to your site that had the same text “looks” like spam. This doesn’t mean it is spam, and sometimes, you don’t have control over how others link back to your site.
However, if you decide to exchange links with others, vary your anchor text.
5. Try other alternatives to software. Although there are many software programs out there you can use to help you automate this process, I caution you to be careful when using this kind of software. Although it may speed things up for you, you may also end up with a lot of links pointing back to you that have no relevance. Also, these programs really won’t help you as much as you think if you don’t change your anchor text once in awhile.
If you do choose to use software to automate the process, make sure that you personalize your emails. Again, do your homework and make sure that you are actually sending out email to sites that complement yours. No one likes to receive emails that say “Dear Webmaster”.
Using a directory script on your site can help you because others can visit your site and add their links. Just make sure that you check your directory once in awhile to see who is linking to you. Also, make sure that you set up your script in such a way that others have to have a link pointing back to you first before your script will accept their site.
Link Management Assistant - http://www.dirfile.com/link_management_assistant.htm
You can also find reciprocal link exchange sites like Link Metro, http://www.linkmetro.com. Sites like this will allow you to choose your partners, search for new partners, and exchange links without being bombarded with email or generic requests.
Regardless of how you develop a linking strategy for your site, you need to develop one if you want high rankings in the search engines.
Posted by admin as Linkage Resources at 3:44 PM CDT
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