Podcasting has been around for a little while now and some people have the right idea. They have either built sites that host podcasts and allow them to be downloaded either for a monthly subscription price or as a per download fee.

As a broadcaster of a podcast the possibilities are endless on how to make money with this technology. Think of how many podcasters have been picked up by the major T.V. networks. They are now seen around the world on CNN and FOX. This explosion of news related podcasts occured tragically because of the December tsunami and the hurricanes in the Gulf of Mexico that slammed into Mississippi and Louisiana.

With all the stories available during this time and the news people being shut out of the area for a while podcasters were the only source of information during this time. The Net is content based and most sites are screaming for new content. Podcasting is a simple way to get the information that you would like to disperse to the public and the profit potential for you is huge if you set up a daily or weekly broadcast.

So you have two choices;

You are not limited to being a news reporter if you let your imagination soar. With the recent handheld popularity and desire to hear what they want and when they want it there is a market for the different formats these handhelds all use.

Matt Fox is a successful investor in the stock market, real estate market and in private deals with individuals and businesses.

Posted by admin as Podcast Page at 3:42 AM CDT

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Of course it was inevitable - the continued chase for podcast revenue. Once iTunes jumped in, followed by large corporations who started creating and distributing their own podcasts, it wouldn’t be long before some one came up with the bright idea to cash in on the myriad of small, independent podcasters.

The challenge is to organize all of those podcasters, supply the advertising, collect the money and somehow split it up equitably. And apply this idea to a group as diverse as you’ll ever find. In fact, the word ‘group’ is applied arbitrarily.

However, let’s take a quick look at the players:

First there’s Audible.com. In a recent press release, they outlined their strategy: “..tools that enables podcasters to build multiple revenue streams around capabilities such as advertising management, dynamic ad-insertion, underwriting and secured transactions.”

Podtrac promises to “specialize in highly targeted podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers.” They also perform “valuable third party measurement services of podcast circulation.”

Then there’s Castfire, which “allows content producers of audio and video to generate advertising revenue by seamlessly connecting them with media buyers and consumers.”

Podvertiser, which is launching in 2006, offers to “enable you to generate revenue from the podcasts you love to create.” They do this by hosting your podcast, tracking it and inserting ads in it.

Fruitcast likens the challenge of adding advertising to podcasts similar to what Google’s AdSense does. When you sign up for their service, each time a listener downloads the program, they’ll automatically add a sponsor’s message at the beginning or the end of the program.

I skimmed several of these programs and realize that there are pros and cons to all of them. The biggest gripe from podcasters about these systems seems to point to Audible.com because they’re using a proprietary (closed) system, including their own audio format, and will charge for each download.

Paul Colligan of The Affiliate Guy, though, was quite enthusiastic about Audible.com’s business model and was looking forward to having access to the statistics that Wordcast will generate.

“If you’re podcasting with some sort of business model, and somebody’s going to do the tracking and hosting and more important to do the customer support for you, this is a great, fabulous thing,” said Paul.

Bloggers have generally weighed in heavily against Audible.com, though, so it’ll be interesting to see where this whole thing goes.

If you’re a podcaster and are looking for ways to generate a few dollars from your podcast, I’m sure it’s worth your time to take a look at these emerging technologies and services.

Tim ‘Gonzo’ Gordon shows you how to create professional, high-quality audio on your home computer. With 25+ years of radio production, writing and voice talent, Tim can show you how to set up a small pro studio and create audio for fun and profit. Subscribe to his free newsletter Digital Audio Bits. Learn how to podcast with Podcasting Adventures Online.

Posted by admin as Podcast Page at 7:21 AM CDT

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